Story Creative Director: Tori Powell
Written By: Kelsey Bozeman
Once upon a time, the joy of television was straightforward. You’d grab the clicker, settle into your favorite recliner and channel surf to your heart’s delight. The thrill of a live evening show, the suspenseful twists of “Days of Our Lives,” and sitcoms in the evening brought families together for laughter and camaraderie, creating memories that last a lifetime. For many, these moments weren’t just entertainment— they were staples of daily life, a ritual of connection surrounding the tube.
But over time, technology changed. TV today is very different from the “good old days.” We went from TVs with bunny ear antennas to cable television, streaming services and smart TVs. Just as we get used to one thing, something new comes along, and we’re back at square one, trying to figure out a new device or service. A common question is: “Why can’t television stay as simple as it used to be?” Well, it can be with Beacon Broadband TV.
Before launching Beacon Broadband TV, we paused to truly listen. We recognize the inherent comfort in the old and how changes with the new can sometimes be daunting. In an era where technology can seem more like a challenging puzzle than a helpful tool, we’ve understood that streaming, despite its many advantages, might differ from everyone’s preference.
Feedback from our valued customers revealed a shared sentiment: a profound longing for the uncomplicated days of television, with its set-top boxes and trusty remotes. Some customers missed the days when the joy of television wasn’t overshadowed by the complexities of navigating numerous apps, managing myriad passwords or the accidental purchase of a whole series instead of just an episode. Television’s charm was rooted in its simplicity and the shared moments it facilitated, not the intricacies of modern technology.
Our unwavering commitment at Beacon Broadband goes beyond just catering to community needs—it’s about exceeding expectations. Our ambition is to curate a seamless and delightful fiber experience. We see television as a medium that crafts shared memories. And while we’re proponents of modern technology, we’re equally passionate about preserving traditional TV. It’s not just about delivering a service but forging an experience infused with warmth and familiarity.
The Beacon Broadband set-top box and its user-friendly remote are reminiscent of the times when televisions were simpler. No confusing touch panels, voice commands or gesture controls. Just straightforward buttons to guide you through an expansive world of entertainment. And if you ever have questions, you’re welcome to call us. We’re here to help.
“As an in-house installer for our community, I speak for the whole team that we have moved mountains with this television product,” Waylon says. “The clean, wireless and easy set-up makes it enjoyable for the customers. Seeing their excitement as I get them comfortable with this new product and the layout of our newly styled remote makes me feel more confident in what I do for a living. We get compliments on the picture quality immediately, and on the compact set-top boxes we provide.
Of course, we still remember the advancements of modern technology. Beacon Broadband TV offers an exceptional high-definition viewing experience, ensuring the crispest visuals and the most vibrant colors on your screen. Your favorite shows have never looked better, and you can record them with our DVR.
“The Live-TV pause, restart, forward and rewind option goes into the cloud,” Beacon Broadband General Manager Paul Recanzone says. “It makes you feel as though you can manipulate time and space [and] makes it a fun experience.”
Kayla Stebbins, the customer service lead, echoes the sentiments on the DVR.
“I have such a deep appreciation for catch-up TV,” Kayla says. “It’s like having a personal time machine for my favorite shows. The freedom to control when and what I want to watch is fantastic. It has made my TV experience more enjoyable, and I know it has also made a huge difference in our customers’ lives.”
We also have the Watch TV App for those who are more adventurous. You can dabble in streaming, ensuring access to all the modern viewing trends.
Another addition to the service is a feature that allows you to organize your channels. Customize your channel guide from your remote, ensuring your favorites are always within easy reach. For parents and grandparents concerned about content, Beacon Broadband TV offers parental controls with restrictions on specific shows or movies for age-appropriate viewership.
Speaking of guidance, our TV service comes with an interactive guide. This feature allows you to explore program schedules, set reminders and read descriptions easily. No more guessing games or fumbling around—the guide has your back.
“Collaborating with the Beacon Broadband team to get the television launched and make this happen has been an incredible experience, from the app to content rights to the DVR compatibility,” Customer Service Director Scott Paul says. “Our team is working harder and more efficiently to understand the television service better, including our installers who give an excellent tutorial on our TV services when they bring it into your home, to the customer service representatives who are one call away from answering any questions or concerns with this product. As we grow and better understand this product, we begin to feel more and more confident in this service we are bringing to the community.”
Television has always been about stories that inspire, entertain and bring us together. At Beacon Broadband, we aim to ensure these stories remain accessible to everyone, irrespective of their comfort with technology.
Beacon Broadband TV is our love letter to customers, a reminder that no matter how much the world changes, some experiences remain timeless. We invite you to rediscover the joy of television, blending the magic of yesteryear with the wonders of today.